Newsletters and email marketing allow businesses to communicate directly with their audience, delivering their message straight to their inbox.

Compared to traditional marketing channels, email marketing is a cost-effective way to reach a large audience. Platforms like MailChimp offer free or low-cost options, making it accessible for small businesses and individuals.

Email marketing provides measurable results, allowing businesses to track open rates, click-through rates, and other metrics to see how their campaigns are performing.

Email marketing platforms like MailChimp allow businesses to personalize their messages by addressing customers by name, targeting specific segments of their audience, and providing relevant content.

Email marketing platforms offer automation features that allow businesses to schedule emails, set up triggered campaigns, and automate follow-up messages, saving time and effort.