A well-designed book or newspaper is more attractive and eye-catching to potential readers, which can increase sales and readership.

Good design makes it easier to read and understand the content, helping readers to engage more deeply with the material.

Design plays a crucial role in creating a recognizable and consistent brand identity for both books and newspapers. Consistent branding helps build trust with readers and establishes a distinct identity in the marketplace.

Effective design helps convey the message and story that the book or newspaper is trying to communicate to its readers.

Good design can help differentiate a book or newspaper from its competitors, helping it to stand out in a crowded market.