Before you start designing, it’s important to have a clear understanding of your brand values, mission, and target audience. Use this information to develop a unique brand identity that sets you apart from competitors.

Choose a color palette that reflects the style of events you plan and resonates with your target audience. Your color palette should be consistent across all marketing materials, including your website, social media, and print materials.

Your logo is a critical part of your event design identity. It should be simple, memorable, and reflective of your brand. Consider hiring a graphic designer to create a professional logo that you can use across all marketing materials.

Select typography that complements your logo and color palette. Use one or two fonts consistently across all materials to maintain a cohesive look and feel.

Consider the style of events you plan and develop an overall aesthetic that reflects that style. Whether it’s modern and sleek or rustic and natural, your aesthetic should be consistent across all materials.

Use high-quality images to showcase your events and build your brand identity. Images should be consistent with your brand aesthetic and should be used consistently across all marketing materials.